As Detroit developed northward from the riverfront, Woodward Avenue became a mecca for retail, restaurants, and services. The 1870s and 1880s saw many independent merchants open their doors. By 1890, a new type of one-stop shopping had developed: the department store. Detroit’s venerable Newcomb Endicott and Company was closely followed by other trailblazers: J. L. Hudson Company, Crowley Milner and Company, and the Ernst Kern Company. At its peak in the 1950s, the Woodward Avenue area boasted over four million square feet of retail, making it one.
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