Download The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect {pdf} by John L. Nesheim

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Author John Nesheim begins with a clear model: outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair.
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